adidas is working on a new campaign with London start-up Stuffstr to reward customers with vouchers in return for their unwanted and old clothes.
Aiming to address the ever-growing waste that the fashion industry produces, this scheme has been put into place to encourage and reward loyalty to the 3-Stripe brand. allowing customers to return any adi clothing purchased within the last 5 years. Stuffstr will then repair or salvage the clothes to resell or make new items, causing an environmentally friendly chain of events.
In return, adidas will give back a £20 gift voucher so everyone is a winner. With the upcoming launch of the FUTURECRAFT.LOOP and this most current campaign, adidas is becoming a lot more and a lot more environmentally conscious by the day. keep it locked to The Sole vendor for all of the best news and releases from the sneaker community.