On December 3rd 2019, Nike made history with the Dior x Air Jordan 1 High. revealed at the French high-end fashion house’s pre-Fall 2020 show in Miami, the partnership took the world totally by storm. Not only did it turn the sneaker market on its head, it was likewise the centre of interest in mainstream media for the entire week – a accomplishment that has only been accomplished by a choose few sneakers over the past few decades. With all that said, here’s why everybody has fallen in like with Dior’s AJ1.
To kick things off, it’s essential to take into account the timing of this announcement. Although it’s set to decrease in April of next year, it likewise corresponds with the the famed silhouette’s 35th anniversary in addition to Dior Men’s collection debut in the US.
To add to this, it was unwrapped the day before the release of the Prada x adidas Superstar. In just a flick of a switch, innovative director Kim Jones turned all the interest away from the three Stripes’ high end partnership as well as directed it towards his own. In fact, best after the unveiling, we published a poll on Twitter as well as of the countless people surveyed, 88% favored the Dior x Air Jordan 1 High over the Prada x adidas Superstar. extremely few sneaker collabs have accomplished this type of hype, as well as it’s the result of a risky yet tactical relocation on Dior’s behalf that we can completely respect as well as appreciate.
Image through Nike
Sneakerheads likewise like the AJ1’s design. It’s extremely difficult for us not to talk about the Prada Superstar as that’s rather actually the only competitor out there, however their styles are on opposite sides of the spectrum. adidas played it incredibly risk-free with their shoe, working on a white canvas with Prada’s logo printed on the lateral side. While it’s incredibly clean as well as tasteful, some have called the style “lazy” as well as “too boring”.
On the other hand, Nike’s effort ticks all the best boxes. It hasn’t just taken the AJ1 as well as slapped Dior’s logo onto it. Instead, it’s customized its shoe to in shape with the brand’s present aesthetic, even going as far as altering their renowned winged basketball logo to checked out “Air Dior”. While it is certainly rather minimal, colour blocking continues to play a significant part right here with a customized white as well as “Dior Grey” colour combination that was established just for this shoe as an homage to the sky above Christian Dior’s youth home.
It likewise references the Parisian house’s own silhouettes with a lacy Swoosh that shoots across the side panels, influenced by their prominent B-23 High top sneaker that has, in its own right, been making waves this year. This shoe is likewise completed off with an icy blue rubber outsole that’s encases a pair of logos on each shoe, like a bulletproof glass box housing a piece of art in a museum.
adidas played it incredibly risk-free with their shoe… While it’s clean as well as tasteful, some have called the style “lazy”.
Now let’s talk about numbers. Both the Dior AJ1 as well as Prada Superstar are incredibly exclusive, restricted to 1,000 pairs as well as 700 pairs respectively. However, the high-end tennis shoe is over £800 much more expensive. While it does include an enlarged version of the Italian label’s legendary Bowling Bag, it makes one question if you’re paying that money for the bag or the shoes.
To put this into perspective, Prada’s newest Bowling Bag, which was revealed at the resort 2020 show, has an RRP of £1,630. That implies without this piece, the Superstars ought to only truly expense £700. even at this price, it’s difficult to fathom why anybody would pay that for a pair, thinking about you can purchase a GR white pair as well as a pack of black Sharpies for 1/7th of the price.
A combination of timing, design, as well as pricing are all reasons why every everybody likes the Dior x Air Jordan 1 High. A partnership that has allegedly been in the works because the regime of Kris Van Assche in 2017, it’s sure to go down in history as one of the most popular sneaker partnerships ever made. While it’s apparent that not everybody who wants a pair will be able to purchase it, you requirement to keep in mind that this is like a piece of art, so just sit back, relax, as well as delight in the view.
Image through Nike